Upcoming Events and News from Artists

Events

“PERSONAL BAGGAGE: TEN WOMEN IN ART”

They Ten Women are: Becky Beerensson, Nancy Blair, Helen Byon, Nancy Baur Dillen, Lydia Nelson Friedland, Grace Leal, Carol Garutti, Susan Martin, Ellen Pavlakos, and Lynn Murray Spencer

"Personal Baggage" the latest exhibit from Ten Women in Art takes flight at the Tampa International Airport, beginning October 22, 2008 –July 2009.

Ten Women in Art is a dynamic group of artists with a history of excellence as well as diversity. Since 1983 the group has been home to over thirty artists, among them many award winning, nationally and regionally acclaimed artists. The Tampa exhibit features works in oil, acrylic, mixed media, bronze, ceramic, glass and mixed media sculpture, drawing, printmaking, and computer generated images. Current members are artists Becky Beerensson, Nancy Blair, Helen Byon, Nancy Baur Dillen, Lydia Nelson Friedland, Carol Garutti, Grace Leal, Susan Martin, Ellen Pavlakos, and Lynn Spencer. The current incarnation of the group includes three of the original, founding members who continue to spearhead the effort showcasing the vision and artistic talents of Florida's women.

"Personal Baggage" features approximately forty-two artworks representing each artist's concerns regarding the theme.

From the Exhibition Statement:

We assume its best to travel light...(but)
Experience too is a kind of baggage,
(and) our attachments define us.

These are as unique to us as our genes, our learned behaviors, our capacity for humor, folly, wisdom; our latent capacities for courage, cruelty, change and selflessness; our threshold for pain, joy and outrage; our memories, our loves, our lived experiences.

The exhibit opens in the Tampa International Airport, Tampa, Florida. It can be found between the Airport Arcade Walkway to Marriott Hotel and Transfer Level. The most convenient parking for viewing the exhibit would be the Short Term Parking Garage. People can park on any level then simply take the elevator down to level three where they'll find the Arcade Walkway. Parking is free the first hour. After that it is $1.00 per 20 minutes with a $20 daily maximum.

This exhibition was made possible through the efforts of the following people:
Aviation Authority Board Members: Stephen J. Mitchell, Chairman, Ken Anthony, Vice Chairman, Alfred Austin, Secretary, Hillsborough County Commissioner Ken Hagan, Treasurer, City of Tampa Mayor Pam Iorio, Assistant Secretary/Assistant Treasurer.

Airport Public Art Committee:
Ken Anthony, Ken Anthony Insurance Agency, Inc.
Alfred S. Austin, Austin Companies
Robin Nigh, Art Programs Manager, City of Tampa
William Iverson, Public Art Manager, Hillsborough County Public Art Program
Kelly Taaffe Noto, Kelly Taaffe Design, Inc
Stella Thayer, MacFarlane, Ferguson & McMullen
Arthenia Joyner, State Senator (District 18)
Louis Miller, Executive Director, Tampa International Airport
Brenda Geoghagan, Public Art Coordinator, Tampa International Airport

Further information, please contact: Tampa International Airport: Kelly Figley, Community Relations Coordinator, Tampa International Airport, P.O. Box 22287, Tampa, FL 33622, Ph: (813) 801-6028, Fx: (813) 875-6670.

Upcoming and Future Events

Upcoming in January : 19th Annual Indialantic Art Festival. The festival is scheduled for Saturday and Sunday, January 17-18, 2009 at Nance Park in Indialantic, Florida. http://www.artfestival.com/events/visitorsShow/114/1

Upcoming in January: 2009 Third Friday Art and Indulgences Walk: Arts and Crafts Show. LoPressionism Gallery in conjunction with Melbourne Main Street are bringing the Art and Indulgences Walk to Downtown Melbourne. Join them on the Third Friday of the Month (beginning in January) from 6:00 p.m. to 10:p.m.. Enjoy art, music, and other indulgences. The self-guided tour will feature venues with works by talented artists and musicians, great restaurant food, fine apparel and other enjoyable experiences.

Upcoming in February 2009: The 14th Annual Brevard Watercolor Art Show SPLASH 2009 is scheduled for Saturday and Sunday, February 21-22, 2009 at the Azan Shrine Temple, Eau Gallie Blvd. Call Lolly Walton at 321-253-1941 for more information.

Upcoming in February 2009: The 6th Annual Palm Beach Jewelry, Art & Antique Show will be on Presidents' Day Weekend , February 14 - 17. It is at the Palm Beach County Convention Center at 650 Okeechobee Boulevard; West Palm Beach, Florida. Admission is $15 daily or $25 for a 4-day pass. For more information, call (561) 822-5440. or visit http://www.palmbeachshow.com/

The Space Coast Chapter of the Florida Surveying and Mapping Society is inviting artists to become exhibitors at their 3rd annual Florida Surveyor's Festival on March 21, 2009, at F. Burton Smith Park in Cocoa Florida. The festival is from 11 a.m. to 6 p.m. and will include music, dancing, food, rock climbing, arts and crafts for kids, inflatables, nature trails, art exhibitors, craft exhibitors, educational, green living, surveying and mapping exhibitors. If you're interested in being a part of this festival, contact Susan Jackson at 321-259-7452 for more information.

Rotary Club of Windermere. They are presenting The Windermere Art Festival. It is April 4 and 5, 2009, For more information, call 407-876-3526 or 407-765-3131.

Hilton Head Juried Show. The Art League of Hilton Head has announced its 2009 National Juried Art Exhibition. This is an annual event held in conjunction with the Bravo Festival of the Arts sponsored by the Chamber of Commerce. There will be $10,000 awarded prize money, including $2500 for the "Best of Show." All works selected by the juror will be on display from May 2 through 24, 2009. The deadline for entry is January 31, 2009. If you're interested in entering, go to http://www.hhal.org/ for a prospectus.

News from Artists

News from Photographers

Mark Mittleman's Photography

The results of the Indian River Photo Club 2009 Print Exhibition are in. Two of Mark Mittleman's photographs are featured and hanging in the Studio Gallery of the Vero Beach Museum of Art. His photographs are titled "Punting in the Rain" and "Tasmanian Falls."

A third photograph is "Sydney Harbor Bridge Tour" (pictured here). He won first place in the Black and White Category of the Camera Club of Brevard's 2008 Annual Print Competition with this photograph.

The photograph of the Sydney Harbor Bridge was taken while he was touring the Sydney Opera House. He had a great view of the Sydney Harbor Bridge and took advantage of it. He said that there are tours to climb the bridge, both the lower and the upper levels of the steel superstructure. The photo was shot with a Nikon D200 and Nikon 18-200 lens, at 200mm at 1/1000sec at F5.7. On the upper level on the left side, someone is taking a photo of their companion.

Earl Evans Photography

Earl Evans was recently recognized for his photography. He placed two photographs in the Indian River Photo Club's 2009 Print Exhibition. They will be on display through January 4, 2009 in the Studio Gallery of the Vero Beach Museum of Art. The work titled "Sunset at Lake Washington" won third place in the landscape category. The other print to make the exhibition is another landscape titled "Into the Valley of Fire."

He also won fist place in the color photograph category in the Camera Club of Brevard's 2008 Annual Print Competition with the work, "Frosty Breakfast" (pictured here).

Congratulations to both photographers.

James Lasley in Orlando Museum of Art, 1st Thursday Exhibit

James Lasley's sculpture "The One That Got Away" was included in the Orland Museum of Art, 1st Thursday exhibition on Thursday, December 4th, 2008. He said that over 500 people attended the opening reception.

He suggests that Brevard artists look into the 1st Thursday events offered at the Orlando Museum of Art. The web site is http://www.omart.org/. The exhibit each month is based on a specific theme. At the opening they offer refreshments and musical entertainment.

To see more of Lasley's work, go to http://www.lonepinevideo.com/.

Witha Lacuesta. Congratulations to Witha. She was awarded 3rd place in watercolor in the Space Coast Art Festival in Cocoa Beach last weekend. This is her award-winning piece.

She has several events coming up soon. In December, she will show her paintings at the Advent Lutheran Church in Suntree today. She is also participating in Art in the Park (Humiston Park, Ocean Drive in Vero Beach, Florida on December 14 from 10:00 a.m. to 4:00 p.m.

Be sure to stop by to see her at one of these events. And congratulate her when you see her. She just recently won the Best of Show award in the CBAA Heritage Isle exhibit.

Cindy Maronde is a member of the Brevard Art Museum, the Strawbridge Art League and the American Impressionist Society. She has been accepted into the 9th Annual Juried Exhibition of the American Impressionist Society to be held in Palm Desert, California this month. Congratulations to her.Carol Taylor Charcoal Pencil Drawings

Carol L. Taylor has two new charcoal pencil drawings in the Strawbridge Art League's exhibit, Sparkling Things in the Henegar Center for the Arts in Historic Downtown Melbourne, Florida.

Ms. Taylor's charcoal pencil drawings, part of a series entitled Mesdames Pompes, depict the Victorian shoe inspired by a collectible Victorian Fenton glass shoe that began her glass and ceramic shoe collection. Having recently completed her Tulipa Series comprised of a collection of six charcoal drawings of the Parrot Tulip, traces of the Tulipa are discerned in the negative space of the Mesdames Pompes drawings.

For information or to commission pencil portraits suitable for corporate, clergy and personal use, please contact Carol L. Taylor at caroltaylorblackandwhite@yahoo.com.

Artist Profile - Bill McCoy

This is not Bill McCoy.

This is Sam ... Bill's owner and muse.

This is Bill McCoy.

Trying to get Bill McCoy to talk about himself (on the record) is a task. It's not because he's shy, and I'm sure it's not because there aren't lots of good stories -- I've heard some of them. But, for the purposes of this Artist Profile, he preferred to talk about his three favorite topics: The Artists' Guild of Brevard, Artworks, and The Fifth Avenue Art Gallery.

I prevailed, however, and gleaned a few tidbits about the life he has created around art. For years, Bill successfully made his living through commercial art, working for others and then for himself in the graphic arts business in New England. Since retiring to Florida, he has traded in the long hours in the commercial art business for a life devoted to oil painting and his love of fine art. One of his favorite activities is plein air painting.

Another favorite activity is learning. He attends workshops when they arise and thoroughly enjoys sharing information with colleagues. That's where the Artists' Guild of Brevard comes in.

The Artists' Guild of Brevard (909 East New Haven Avenue, Historic Downtown Melbourne; third floor loft. Guests are always welcome.)

Bill is an award-winning oil painter. There is much to be said about his devotion to his art and the time he spends trying to create opportunities for others to improve their art as well. He is an advocate for The Artists' Guild of Brevard and as such has been the president of the guild for two terms.

When asked why he is such a firm supporter of the guild, he said, "The Artists' Guild is such a vital resource to the arts community and it has given many of the best artists their start. When I first walked in the door, I felt like I'd come home. It gave me an intro to what was happening in Brevard."


It also provides camaraderie and a place to meet and then learn from other artists. The guild's main mission is education. To that end, the guild provides workshops with well-known artists, such as Fritz Van Eeden, Jon Houghton, Rosanne Samuelson, etc. And, they are the only place in town offering live models on a regular basis (see the schedule at the end of this article). And, the beauty of it is that life drawing is open to members and to non-members.

In addition to offering workshops, the guild also offers space to artists to conduct workshops for a 30% commission or just space for artists to work on their art. Bill is a prime example of that. He painted there for 5 years before he moved into his own studio on the 2nd floor.

Those interested in the guild are welcome to drop by.

Bill belongs to a core group within the guild who go out on plein air painting excursions weekly. Not all artists like to paint outside. Bill loves it. He said that the great thing about plein air painting is that when you bring the outdoor experience inside with reference materials, you remember the outside. You've seen the foreground, middle ground and distance in person. He feels it has made him a better painter. "It helps to authenticate my paintings."

ArtWorks (November 22 and 23 on Highland Avenue in the Eau Gallie Art District on and around Highland Avenue)

Bill's current oil paintings will be on display at the ArtWorks festival on November 22 and 23. His booth is always in front of the Renee Foosaner Eduction Center, so be sure to stop by to see him, to watch him work, and to talk to him about his paintings. He has been involved in ArtWorks since the early days of the outdoor festival when there were only a handful of artists displaying their works and demonstrating their crafts.

The beauty of ArtWorks is that it is not just an outdoor art show. It is also a place for the public to learn from the artists. To be in the show, artists must agree to demonstrate their form of art for the public. So, painters paint throughout the show, potters work with their clay, basket makers show how they make their beautiful creations. Probably due to this aspect of the show it caught on and is a favorite of the area.

This year there will be over 100 artists in the show. In addition there will be music and performances in the shell, food vendors to keep everyone happy, and special activities for children.

Bill has participated in the show for years and as a plein air painter, his enthusiasm for ArtWorks is only natural. To have an audience is just another plus to the experience. Bill especially likes ArtWorks and is proud to be in it because "...it has come to be known as a show where you can view the best artwork in the local community and get to know the artists." He said that another plus is that the artists are treated well. On Friday night when they are setting up, they have a champagne and hot dog dinner, and on Sunday during the award ceremony, they are treated to brunch. Bill said that he's heard many artists say that it's the best show they've participated in.

The Fifth Avenue Art Gallery (14xx Highland Avenue, Melbourne Florida)

A little over a year ago, Bill joined the Fifth Avenue Art Gallery. It takes time to be a member of a gallery, but Bill feels it is well worth the time. In fact he said that it's an honor to be a member of the Fifth Avenue Art Gallery as it is a member-run gallery with excellent space to hang paintings. In addition to his works that hang there on a regular basis, he also paints special pieces to support the charitable exhibits they have yearly. Most recently, his works were seen in the "Give Them the Farm" exhibit, and he will have paintings in the exhibit in February called "Hopes and Dreams." Be sure to stop by the gallery to see his paintings. It'll be worth the trip.

In addition, Bill McCoy has been active within the Strawbridge Art League for years. He was the president of that organization and served on the board of directors for quite a while.

Beyond all that, his paintings are beautiful. I've been a fan of Bill's work for years. I think you will become one, too.

Contact Information: If you'd like to contact Bill, email him at mccpaint@earthlink.net or call him at (321) 724-1208. His studio is at 909 East New Haven Avenue, Historic Downtown Melbourne, Florida; Suite 206. He says that drop ins are always welcome. To see more of his work, visit the Fifth Avenue Art Gallery at _ or you can see some of his paintings online at the gallery website at http://www.fifthavenueartgallery.com/.

The Artist's Guild of Brevard
Schedule for weekly Open Studio Drawing Sessions

The Artists' Guild of Brevard invites artists to attend their weekly Open Studio drawing sessions. Work in the medium of your choice.

Thursdays: Life Study, 9:30 a.m. to 12:30 p.m.
The session begins with one minute gesture poses and progresses to two 20-minute poses. Fees: Guests = $10.00; members = $6.00; students free.

Saturdays: Portrait/Figure, 9:30 a.m. to 12:30 p.m.
The model is usually seated for one pose. Fees: Guests = $8.00; Members = $6.00; students free.

The Artist's Guild of Brevard is located on the third floor at 909 East New Haven Avenue (The Arcade Building) in Historic Downtown Melbourne. No RSVP is necessary -- just show up.

Article: Marketing Your Art #7

Blogging and the Artist by SKC

A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media.
(source: wikipedia.org)

Benefits of a Blog
Most traditional blogs allow readers to respond to entries and give your audience a feeling of personal connection to you and your work. When used well, your blog can keep your collectors and fans up-to-date on your latest exhibitions and events as well as your most recent works of art. Many artists choose to post progress shots of artwork, giving their readers a peek into the process behind their finished pieces. And most artists will post finished pieces as they happen, inviting feedback and often sales as a result.

All this benefits you as an artist in building a relationship with your followers, giving them a more personal connection to both you and your artwork. Additionally, a successful website almost always has content that is new and updated regularly. Maintaining a blog will assist you in this effort and keep your collectors and fans coming back for more.

Publishing Your Own Blog
Getting a blog is actually quite easy these days and often completely free of charge. There are several providers out there and each offers a slightly different set of benefits. One I like to use is blogger.com. They offer the ability to set up a basic blog that you can update with your own graphics and colors. They also provide you the web address and hosting so you don’t need to have a website in place to store your blog. Additionally, should you eventually build a website and choose to move your blog to your own domain name, it is easy to do so. All of this is free of charge.

Writing blog entries is simple and requires nothing more than a computer with a connection to the Internet. Blogger provides a simple step-by-step interface to create and edit your text much like you would in a regular word processor (Word Perfect, Clarisworks, MS Word, etc.) and adding images is as easy as clicking a button.

In order for your blog to do its best you will need to update it regularly. By this I don’t mean once a month, you should aim for 1-3 times a week, even if you post a simple update shot of a piece you’re working on. Blogging shouldn’t end up being a chore either, so keep it short, simple, and something you can easily manage. Long entries become cumbersome not only for you, but for your readers.

What to include in your blog:
• Exhibition and special event announcements
• Sketches, progress/process shots of your work
• Finished pieces complete with where and how to purchase
• Entries discussing inspiration/motivation behind the work
• Images from events and exhibitions
What not to include in your blog:
• Sensitive personal information
• Daily log of mundane goings on
• Political/religious thoughts unless they are directly related to your artwork
• Complaints or negative impressions of other artists or exhibition venues, etc.
• Unprofessional photos of yourself/others socially


Why Blog?
1. Blogging is easy
One real plus is that creating a blog requires no knowledge of HTML or web standards. The blogging system you use handles all the dirty work for you and set up is free and simple.
2. A blog makes a great temporary alternative or addition to a portfolio website
There is a simple way to enhance your collector’s experience when visiting you online.
3. Blogging creates a sense of connection between your visitors and your artwork
Knowing more about the artist, their process and inspiration provides your fans with a deeper sense of connection and can result in more sales.
4. You benefit socially
Don’t underestimate the social connections you may make along the way. Inviting feedback on your blog opens the door to future professional and social relationships worldwide.

Blogging resources:
• http://www.blogger.com/
• http://www.typepad.com/
• http://www.livejournal.com/
• http://www.wordpress.com/

If you blog, send in your comments about your experiences and the ways it has helped you in promtoing your art.

Note: There are a couple of events coming up soon. I put the notices at the beginning of the 11/9/08 issue of Brevard Art News below. Thanks.

Article: Marketing Your Art #6

Using the Internet to Your Advantage by SKC

As an artist, you will have to become visible in various venues and formats for example, newspaper articles, galleries, special events and of course online. Getting your work online and visible is not nearly as difficult as it once was. Not long ago, you would have to pay hundreds or even thousands of dollars for a custom website to be built. Add to that the cost of paying someone to update the site for you on a regular basis. Alternatively, if you had tried to take on the task yourself, you risked creating a messy broken site, with all kinds of issues with load time and functionality. Add to that the cost of buying the software required to build your site (or taking a class to learn how to hard-code).

Today there are so many great options out there for artists to take advantage of. Templates are becoming a very common and very usable option, making the step into website ownership a much simpler and more streamlined one. This gives any artist (photographer, painter, sculptor, etc.) the ability to have the appearance of a custom site dedicated to their craft. No more do artists have to learn HTML or software to maintain control of their websites, and no longer do they have to beg friends and family to help them get set up. In the past I heard plenty of horror stories of even paid designers who created websites and later abandoned the artist or took ages to update their pages.

Many art-related templates even include storefronts that allow artists to sell prints and originals fairly easily using a simple basic PayPal account. One template site that has been recommended to me by a number of photographers and artists is bludomain.com. They have a lovely selection of templates that are fully editable and carry a number of excellent features.

You can find alternative template sites by google searching for “editable flash templates” or “editable portfolio templates.” One such site is flash4layouts.com. Always compare features and pricing (long term after initial set up fees) before making your final decision.

A Note about Domain Names (Your Web Address)

Many artists will choose to use their full names. This is a great idea if it happens to be available. Using your name makes it easy for collectors, friends, or even gallery directors to remember your website address. If your full name is unusually long, or has been taken already, it is time to start thinking of some alternatives.

You can search for unused domain names by going to almost any web hosting website. Take godaddy.com for example. On their first page you’ll see a space to type in your desired domain name to see if it’s available.

Play around with different descriptors and creative ways to say the same thing. Pull out your dictionary and thesaurus.

Ideal Domain Names:

1. Are short and easy to remember
2. Don’t use hyphens (this-name.com)
3. Use the .com extension over .net, .biz, .org, etc.
4. Read well as one single word with no spaces
5. Don’t mimic the name of another well known site
6. Shouldn’t cost more than $9 per year. If the name isn’t immediately available, don’t back order it, move on to a different option.

Online resources:

• www.bludomain.com – fully editable flash templates, hosting, shopping cart, etc.
• www.flash4layouts.com – editable flash templates
• www.godaddy.com – inexpensive domain name registration, hosting, email, and very basic non-flash website templates.

Next week we’ll talk about alternatives/additions to portfolio websites.

Article: Marketing Your Art #5

How to price your artwork by SKC

One question that has come up time and time again, especially among artists new to marketing and exhibiting is how to price their artwork. There truly is no single way to approach this issue that would apply for every artist, but perhaps the most reasonable is to “charge” an hourly rate as you work and add on the cost of your materials and expenses.

We all know that size doesn’t necessarily equate to effort. I often found in my larger works that the piece took me less time than something half the size, yet something even smaller, say 6” or under, took almost no time at all. The key is to make sure that you get paid for the time you put into a piece. Using the hourly rate method will help you do this.

In addition, whatever hourly rate you pick needs to take into account the subtraction of sales commissions from exhibition venues. So for example, let’s say you have a piece that took you 10 hours to complete. Let’s compare three possible price points.

10 hours at $15 is $150 (plus expenses)
Subtract your typical gallery commission 40% and you walk away with $90 for your time or roughly $9 per hour.

10 hours at $40 is $400 (plus expenses)
Subtract your typical gallery commission of 40% and you walk away with $240 for your time or roughly $24 per hour.

10 hours at $70 is $700 (plus expenses)
Subtract your typical gallery commission of 40% and you walk away with $420 for your time or roughly $42 per hour.

There is no limit to what you can choose to charge per hour. We’ve all heard stories that it will always be your highest priced piece that sells first. Or that if you want to move your work, in the beginning, it has to be priced low. I don’t believe there are any hard and fast rules here. No one knows better than you do, just how much effort you put into your artwork.

If you are still unsure if the rate you have in mind results in a “reasonable price,” you may want to research galleries locally and online to see what the average price is for a piece similar to yours. The price will vary greatly between artists depending on their establishment in the art market, desirability and even occasionally by their locale (although the Internet is helping to break that down).

Be sure that the hourly rate you charge results in what you comfortable with for your time and effort. Don’t forget, that as an artist you are also spending a great deal of “non-billable” hours marketing yourself. So, not only are you putting hours into the actual work of art, but you are also spending time seeking out venues, preparing exhibitions, creating your marketing materials, managing your inventory, etc. Be fair to yourself. You should absolutely never end up giving your time away.

Pricing No no’s
Regional Pricing
I touched briefly on the idea that artwork is valued differently depending on where it hangs. This concept is fading away as more and more artists present their work online and in a gallery with an online presence.

Consider your buyer. You’re working to foster as many artist-to-collector relationships as possible. One part of that equation is that your buyer has to feel that they are getting a fair price for your work, the same price anyone might pay. If because they live in a metropolitan area, you offer them the price of $1200 for a piece, but your gallery in small town in Ohio is selling the same work (or similar works) for $800, you are playing a very dangerous game. Should that buyer find your Ohio gallery, the best case scenario is that you lose the sale and never hear from them again. Worst case is that you lose the sale and they end up posting online or sharing with a large number of friends and acquaintances that you have shady business practices.

Different venue, different retail price
The idea of using the same pricing follows through for all exhibition venues (regardless of their commission), so that each gallery gets a fair shake and all your potential buyers and collectors see that your artwork holds the same value. If you offer a higher retail price to one gallery over another, and they find out, you risk losing that gallery and facing serious backlash. Galleries can be extremely protective of their artists. With the right gallery, you can gain a great deal of exposure, collectors, sales, and even additional venues and exhibition opportunities. In this way, they are your business partners, so treat them as fairly as you wish to be treated yourself.

Selling wholesale or near wholesale to buyers directly
Some artists will offer buyers their artwork for less than they are selling for in galleries and exhibition venues. In this way, they hope to build that buyer into a collector. Absolutely, your buyer will feel they are getting a special deal, and no doubt they will come back directly to you for future sales (therefore cutting out the middle man). This may sound great on the surface; however, consider the venues you use to gain exposure and initial introduction to your artwork. Going behind their back and making the sale after the exhibition closes essentially leaves them unpaid for their time and effort. Understand that many gallery owners are well aware of each other. If you believe that you can safely undercut galleries and continue to find exhibition opportunities, you may find yourself sorely disappointed.

In general, you should always adhere to the golden rule. Treat your buyers and those who help gain you exposure as an artist as fairly as you would wish to be treated. Absolutely everyone has to be paid for their efforts and of course that includes you.

Talking points:
What system do you use to price your artwork?

(To comment: click on the small word "comment" below, type in your comment and type the verification letters in the space provided. If you don't have a blogger account, click on "name/url" or "anonymous," then click to post it. That's it... let's hear what you think.)

End of Post

Artist Profile - Therese Ferguson

Artist of the Month -- Therese Ferguson

Therese Ferguson just returned from Delray Beach where her painting "Green Bromeliads" was accepted into the 2008 Florida Watercolor Society Show. The painting will hang at the Cornell Museum of Art through the middle of November. She was awarded the Alan R. Chiara Memorial Award and the Daler Rowney Award for this painting. As you can readily see, congratulations are in order. Her paintings stand out due to the strength of her composition and her attention to detail and vibrant colors.

Therese has been working in graphic arts and design for over 30 years. Her major emphases include watercolor and painting on gourds. In addition, she has perfected cutting the gourds into decorative designs. In following her artistic path to the present, she went through periods of designing candles as well.

Therese is very active in the community as her recent and upcoming activities reflect. She just recently painted one of the fiberglass turtles for the Children's Home Society fundraiser, "Turtle Hatchlings." The turtles were auctioned on September 27th. If you haven't seen her turtle, picture it in your mind. First her turtle's name was Sally. She painted Sally to depict a Florida tourist who wasn't afraid to venture here even with the threat of hurricanes. To that end, she gave Sally a bright turquoise shirt with flowers, shorts, sunglasses in her pocket and bright red lips.

Another community project that sought Therese's participation is the Brevard County Art Teacher's Fundraiser. For that project, she painted a stool to help them raise funds. You can view the stools during the First Friday of October Art Walk in downtown Eau Gallie on October 3, 2008, from 5:30 p.m. to 8:30 p.m. The stools will be on display at various businesses on Highland Avenue. Therese's stool will probably be on display at the Art and Antique Gallery at 1419 Highland Avenue where she is a member. Hers has a beautiful white heron on top with a black base. She admitted, "Doing it was contagious, while painting it, I could just imagine doing a whole series of stools with birds, fish, shells, and animals on them." There will be a silent auction for the stools.

Some of the upcoming art events on the horizon for Therese are:

She will participate in ArtWorks this year. This is the Eau Gallie outdoor art festival. It is scheduled for November 22 and 23, 2008, from 10:00 a.m. to 5:00 p.m. each day. The beauty of ArtWorks is that the artists not only display their work, but they demonstrate their craft during the show. Be sure to stop by to see Therese during the show.

She will be in the Brevard Watercolor Society's SPLASH show in February also. So, watch for information about that show.

And, you can always see her work at the Art and Antique Studio & Gallery at 1419 Highland Avenue in downtown Eau Gallie. Be sure to stop by the gallery when you are in the area.

In addition to painting, Therese teaches through the Brevard County School Board's Adult Continuing Education. You can obtain information about the classes on their web site or by calling the gallery at 321-253-5553. And, there is always a flyer posted at the Melbourne Art Supply Store.

Therese is so busy that she says it's sometimes hard to find time to paint for herself. Of her approach to painting she said, "When I work on a full sheet, I work in a lot of detail and this takes a long time to work out. By the time I have a painting drawn, I have worked on it so long that I have a good idea where I am going. I am constantly recomposing areas as I paint to improve composition and to make it a stronger painting, one that will grab you when you see it."

Her technique is working. Her paintings are wonderful. To see more of her paintings visit the gallery website at http://www.artandantiquestudio.com/ and click on her name. Or better yet... stop by the Art and Antique Studio and Gallery and see her paintings in person.

end of post

Article: Marketing Your Art #3

From time-to-time Brevard Art News will feature supplements on specific topics. The first series, thanks to our guest author, is great advice on marketing your art. This is the third in the series. I'll publish the articles weekly... Enjoy. This week's issue of Brevard Art News follows this article...

The Artist’s Press Release by SKC

Being able to assemble a well-written and engaging press release is critical when you’re promoting your own artwork and events. Even if a venue tells you that they publish releases for all their events, don’t leave it entirely in their hands. It may be tempting to step back and let them do all that work, but there are a number of reasons to also do your own promoting:

1. No one knows your work and motivation better than you do.
2. Having two releases out to the media for a single event is better than one.
3. Your media contact list may include writers/publications that the event’s doesn’t.
4. There is no way to know how well they market their events.

A good press release will land on an editor’s or writer’s desk just when they need a good story most and provide them everything they need to write a story. The press release will entice them with an interesting title, clever perspective on something fresh, and contact information for follow up questions.

Press coverage is like free advertising and often is more effective than buying ad space. Despite the fact that more people are getting information from television or the Internet today, there are still many people who read local newspapers (especially in our area). The number of people that a single article will reach out to is significant, so don’t let this opportunity pass you by.

Look at your organized media contact list and determine if there are any writers whom you can contact personally with a phone call and or personal email with your release attached. Often if you have participated in a few events prior to holding your own, you may have had an encounter or two with the local press already. Be sure to include those you’ve interviewed with before on your list, and once you have your press release written, contact them personally to ask if they would be interested in covering your event. This is no time to be shy.

Write Your Press Release

Be sure to have all your ducks in a row (date, event, location) before you begin. A well-written and informative press release will open up doors for you and often will work magic all on its own.
You want your press release to read like an article; this way, if it lands on the desk of a particularly frazzled editor who needs a little something extra to fill out the page, the editor can just copy and paste exactly what he or she needs from it. In any good press release, there are four main components:

1. Contact information
2. The title
3. The details
4. The story
5. Location and contact details

Contact Information

Be sure to include your contact information at the top of your release. When you provide this information, you’re inviting the press to contact you for an interview or to clarify any information. I also include links to where high-resolution promotional images can be downloaded for printing alongside the article and any additional links or information that may be helpful (such as your portfolio website should you have one). If you cannot upload images to your hosting site or aren’t sure how to do it, select one image that represents your event well, and send it along as an attachment. If you are attaching the image in an email, be sure that the file is no larger than 2 MB but is still large enough to print. If you are mailing a paper press release, attach a high quality printed copy of the image. A good size for emailing and printing is 4” x 6” at 200 dpi.

The Title

Every good story comes with an attention-grabbing headline. Think about what will make your event unique and try to incorporate that into your title. Keep it short and to the point.

The Details

Provide all the essential details for your event (title, artist name, gallery name, location and time) in the first paragraph. That way, if this is the only text that gets used, you can be sure that everything someone needs to know to attend the event is there. Keep this part of your press release brief, but make it interesting.

The Story

Now that you’ve drawn your readers into your event; it’s time to give them a peek behind the event, and your motivation. How did you come up with the idea? What’s the goal of your event? These are likely questions a reporter may ask, and answering them in your press release gives reporters a running start. Include quotations from event participants and any additional information a reporter may find helpful.

Location and Contact Details

In your final paragraph, include details about your location. If you have set up a website for your event, include that here along with a phone number for more information.

Here’s a sample press release:

News Release: For Immediate Release

Contacts:

Gallery Owner, John Smith: (555) 555-5555
JohnSmith@DowntownArtSpace.com

Artist, Melissa Smith: (555) 555-5555
MelissaSmith@thisisourevent.com

Event Website: http://www.thisisourevent.com/
Event Images for press: www.ThisIsOurEvent.com/Press

###

“Understudies”

A Deeply Expressive Breakthrough Digital Exhibit

[Anytown, FL]—“Understudies” is the title Melissa Smith has given her latest series of work to be featured at the Downtown Art Space, at 1234 Any Street, Anytown. On Friday, April 7, the opening reception will be held from 5:30 to 8:00 p.m. and features an artist’s talk and open discussion with Melissa. The reception is free and open to the public. Her striking work will be on display from April 1 through April 30.

Melissa Smith, an Anytown-based artist, uses her computer to explore the amalgamation of sensual female forms and rugged natural or man-made textures in her latest works. “These combinations are a response to current issues, daily struggles, and an exploration of identity,” says Melissa, describing her creative motivation. Certainly not your typical area artist; her striking finished images evoke deep emotion and can be described as sensual, quiet, and brooding.

"Her work brings something entirely new and fresh to the gallery,” said owner John Smith. “We felt it was important to showcase such a standout talent among the community and show our patrons the distinct perspective this artist brings to her work.” John went on to say that while he feels the work is heavily charged with emotion, the delicacy of detail and sheer beauty found in her clashing images will provide “something for everyone to fall in love with”.

The Downtown Art Space is artist-owned and -operated. The gallery is located in the historic Old Anytown Riverfront area of Anytown. The gallery telephone number is 555-555-5555. Gallery hours are 10 a.m. to 5 p.m. Monday through Saturday, and 1 to 5 p.m. on Sundays.
For more information visit us online at: http://www.thisisourevent.com/.

# # # (end)

As you can see, the press release is very much like a true article. Give the writers a solid head-start in writing about your event and you’ll make their job easier. Good writers will often favor those who can provide timely, well-written releases, so it is to your advantage to use this tool efficiently and frequently.

Some examples of when to send out releases to the media:

• If you are participating in a solo or group exhibition (this includes even outdoor shows).
• When you plan to do an artist’s talk, demonstration, or instruction.
• If you win an award (corporate collection, local, or national award).
• When you are planning or participating in a special event or have made an artistic donation to a cause.

Talk-back question of the week:

What local media outlets do you feel give the most exposure to our area artists and cultural events?

(To comment: click on the small word "comment" below, type in your comment and type the verification letters in the space provided. If you don't have a blogger account, click on "name/url" or "anonymous," then click to post it. That's it... let's hear what you think.)

End of Post

Brevard Art News: August 3, 2008

Welcome to Brevard Art News. If you have news to share, send it to me at Lou@LouBelcher.com. I received many positive comments this week regarding the first issue... So, we'll proceed with another. Thanks to all of you who participated this week. Enjoy and feel free to comment by clicking on the comment button at the end of this post. ~~~ Lou~~~


Brevard Art News...

Announcements:

Renee Decator's book, Road Trip, impressions of a memory is now available. It is a compilation of artwork and stories inspired by a road trip she took last summer with her 86-year-old father and 18-year-old son. They went to the roots of her father's childhood in the mountains of West Virginia and Kentucky. The book contains 60 pages of art and stories. It can be purchased at the Fifth Avenue Art Gallery in Eau Gallie, Florida, or at her website: http://www.shop.reneedecator.com/collections/road-trip-impressions-of-a-memory/products/road-trip-impressions-of-a-book or if you are local, you can purchase it directly from the artist by emailing her at decatjr@aol.com.

Renee just returned from Wildacres, North Carolina. She attended a continuing education workshop run by Ringling College of Art and Design and was invited to deliver a presentation about her recent solo exhibition "Road Trip, impressions of a memory" that debuted at the Fifth Avenue Art Gallery.

Pieces of 8: Hot off the press!! The Masters' Pieces, a compliation of well loved art as copied by The Pieces of 8, is now available for purchase. Sixteen master artists are chronicled with over 30-full color photographs of the paintings. The local women: Jini James, Carol Schiff, Denette Schweikert, Mary Warnick, Carmen Beecher, Suzanne Peiffer, Donna Vines, and Cindy Michaud set out to closely study the techniques and styles of the greatest of the great by copying their work. The resulting show has been exhibited several times as "Friends & Faux" and will appear once again in January 09 at the Melbourne Beach Public Library. A great gift for an art lover or someone just learning about the masters, the book is only $14.00 and can be ordered by going to http://www.piecesof8.net/ and clicking on the small copy of the book.

Exhibits:

Tom and Vicki Busby are bringing their collected works of 60's cultural icons to Yapa in Historic Downtown Melbourne beginning on August 5. These large, colorful, up close and personal portraits bring the subjects and the viewers together in an almost intimate fashion. See Bob Dylan, Marilyn Monroe, Audrey Hepburn, Ray Charles, Fidel Castro and others as you have never seen them before. Be there or be square.....! A preview of works by Tom and Vicki can be seen on the web at http://www.studio-629.com/. Yapa is located at 724 E. New Haven Avenue. 321-727-2300.

Siri Lynn German will have an opening party in the large conference room of Melbourne Beach Library, 324 Ocean Avenue on Saturday, August 9th from 1:00 to 4:00pm. The public is invited free of charge. Come one; come all. Her 3-D and mixed media artwork will be exhibited in the small conference room from August 6th thru September 22nd. Call 255-1890 for information.

Lloyd Behrendt exhibit, "Birds of a Feather," combines photos of space launches and photos of birds in flight -- two entirely different types of flying machines. Have you seen the hand-colored prints of Lloyd Behrendt? They are on display at the Kennedy Space Center Visitor Complex. Behrendt's unique craft of making large format prints of his black and white photographs then hand-coloring them with transparent oil paints is definitely worth seeing. The exhibit runs until the end of August. There is a reception this week on August 7th from 6:30 to 8:30pm at the KSC Visitor Complex. There is a suggested donation of $20.00 to benefit the Merritt Island Wildlife Association. To see some of Behrendt's work, go to http://www.bluesawtooth.com/

Exhibit at the Brevard Zoo: On display at the Brevard Zoo is the exhibit of local artwork. The art exhibit is open daily from 10am to 3pm. Congratulations to all the winners of this juried exhibit.

They are:

• First Place: Sandhill Cranes by Marcia Day
• SecondPlace: Extreme Marine by Linda Graham
• Third Place: Still Water by Viola Pace Knudson

Honorable Mentions:

• Evening Watch by Jeanette Drake
• Raffiki by Denice Van Waardenburg
• The Waiting Bird by Connie Marshall

Rafael Picon will have two pieces of his sculputre featured in First Thursday at the Orlando Museum of Art in Orlando at 2416 North Mills Avenue. The opening for that exhibit is on August 7th from 6 to 9pm.


Carol L. Taylor is exhibiting two recent additions to her Tulipa Series, Emerging from the Night and Anatomy of the Bulb, both charcoal pencil drawings, in the Strawbridge Art League Bastille Day exhibition continuing through Agust 25, 2008 at the Henegar Center in Historic Downtown Melbourne, Florida. She is also exhibiting Dried Roses in Connecting 2008, the 2nd Annual University of Michigan School of Art and Design exhibition at Slusser Gallery in Ann Arbor through August 8 2008. Carol L. Taylor has served on the art faculty of the University of Michigan-Flint and Brevard Community College, has taught art privately, and holds a BFA in drawing/painting and an MA in communication studies (emphasis in drawing/painting/Film/MassMedia) from the University of Michigan, Ann Arbor. To commission a pencil portrait from her, please contact her at caroltaylorblackandwhite@yahoo.com

The Artists of Art and Antique Studio and Friends have a special exhibit of their works with the theme "Eau Gallie and More" at the Beachstreet Eatery, 302 Ocean Avenue, Melbourne Beach. The exhibit will run from July 17 through September 17, 2009. This popular local eatery, owned by Susie Daily, offers good eats and pleasant surroundings. Be sure to stop by to see the exhibit. (Umbrella painting by Lolly Walton)


The Strawbridge Art League Landmarks III exhibit is touring the county. It is currently hanging in the FIT Library. Be sure to stop by to see it if you are in that area. This is the third in a series of exhibits depicting local landmarks. This is the third and final year of the exhibit and has resulted in the publication of a book of the award-winning pieces of art.

Classes:

Susan Kessler is teaching watercolor painting on Mondays from 10am to noon at the Art Gallery and Studio, 802 East New Haven Avenue, Melbourne. The cost is $12.00 per class. Contact Susan at (321) 723-8736 for information. Also, check out the article about Susan in the August issue of Brevard Florida Live magazine.

Pearl L. Ollie of "The Cultured Pearl," 1245 Florida Avenue., S; Rockledge FL 32955; (321) 536-3523; email: pearlollieartist@yahoo.com; Web link: http://www.sevenartists.com/

Classes that Pearl teaches are as follows:

• Adult Watercolor Painting Class
  CENTRAL BREVARD LIBRARY
  308 Forrest Ave.
  Cocoa, Fl.
  (321) 633-1792 Reference Desk
  Day: Every Tuesday
  Time: 10 am. To 12 noon
  Cost: $5 with your supplies / $10 using her supplies
  Registration needed if you use her supplies.
  
  Children’s Art Class
  The Cultured Pearl
  1245 Florida Ave. S.
  Rockledge, Fl. 32955
  (321) 536-3523
  Day: Every Tuesday
  Time: 4 pm to 5:30 pm
  Cost: $12.50 supplies included
  Registration needed for this class.
  
  Adult Multi-Media Painting Class
  The Cultured Pearl
  1245 Florida Ave. S.
  Rockledge, Fl. 32955
  (321) 536-3523
  Day: Every Thursday
  Time: 4:30 pm to 6:30 pm
  Cost: $12.50 must bring supplies
  Registration needed for this class.
  
  Adult Watercolor Painting Class
  Merritt Island Library
  1195 Courtenay Parkway
  Merritt Island, Fl.
  (321)455-1369
  Day: Every Friday
  Time: 11 am to 1 pm
  Cost: $5 with your supplies / $10 using her supplies
  Registration needed if you use her supplies.
  
  Adult Oil and Acrylic Painting Class
  Merritt Island Library
  1195 Courtenay Parkway
  Merritt Island, Fl.
  (321) 455-1369
  Day: Every Friday]
  Time: 1:30 pm to 3:30 pm
  Cost: $5 with your supplies (only)
  No registration necessary

Lin Sons Graphite Classes: Graphite drawing classes are available on Friday mornings from 9:30 a.m to noon at the Art and Antique Studio, 1419 Highland Avenue, in historic Eau Gallie. The cost is $25 per session. The class is taught by Lin and is limited to four students. Contact Lin at 321-223-4635 to schedule class and to discuss the supply list. Lin's work may be seen on her website at http://www.aahrtbylin.com/

Nancy Dillen (http://www.dillenart.com/) will be teaching in Gatlinburg, TN at Arrowmont School of Arts and Crafts from September 28-October 3, 2008. The class is called Painting Immersion and is described as follows: September 28-October 3. Let your paintbrush dance as you explore painting with acrylics. Learn the basics of “seeing” through painting still life, landscape and figure. Experience total immersion in a wide variety of painting techniques, tools and subject matter made fun for all levels. Tuition = $400.

Nancy Dillen – artist and educator with 35-years experience; Professor Emeritus of Art, Brevard College, Melbourne, FL; founding member of the group Ten Women in Art. If you would like more information about the Painting Immersion class and/or other classes offered at Arrowmont, please go to: http://www.arrowmont.org/registration/commerce.pl If after looking at the site you still have questions, please contact Arrowmont directly by calling or emailing: ph. 865-436-5860, info@arrowmont.org


Gallery News:

Art and Antique Studio and Gallery “Cityscapes” Exhibit is on display throughout the month of August. Vicki Busby is the featured artist at the Art and Antique Studio and Gallery at 1419 Highland Avenue in Eau Gallie during August. Busby is an award-winning artist who has developed a unique impressionistic style. “Cityscapes” is an exhibit of her pastels and oils featuring images captured in dramatic light and bold colors. Busby has won many awards in several of the top 100 fine art shows in Florida. Don’t miss this wonderful exhibit. Her works will be on display throughout the month of August. For more information, call the Art and Antique Studio and Gallery at (321) 253-5553.


Fifth Avenue Art Gallery"August Madness" Exhibition and Sale - The Fifth Avenue Art Gallery is featuring a 30-day Silent Auction of paintings, drawings, sculpture and art items. Art demonstrations by gallery members will be given every Saturday in August. The madness began with an opening reception Friday, August 1. The show runs throughout August. The demonstrations and exhibition are free and open to the public.

Demos:

• Saturday, August 2nd : 10:00 AM "Watercolor Crayons." By Kaye Shannon


• Saturday, August 9th: 10:00 AM "Luminous Watercolors" By Loretta Schnitzius


• Saturday, August 16th: 10:00 AM "Photography Techniques" By Mark Mittleman


• Saturday, August 23rd: 10:00 AM "Basket Weaving" By Lois Mittleman


• Saturday, August 30th 10:00 AM "Murals" By Carmen Beecher

Come watch the demonstrations on Saturdays. The Fifth Avenue Art Gallery is located at 1470 Highland Avenue, Melbourne, FL in the historic Eau Gallie area, across from the Brevard Art Museum. Hours are Tuesday - Saturday, 10 – 5:00 p.m. For information, call 321-259-8261.

Brevard Art Museum: The 2008 Juried Exhibition will hang in the Brevard Art Museum through September 12, 2008. Dr. Jennifer Hardin, Chief Curator of the Museum of Fine Arts in St. Petersburg was the guest curator for the show. Be sure to stop by and see the works she chose for the exhibit.

Opportunities:

The Groove Smooth Jazz Festival: The jazz festival will be October 25th at the outdoor amphitheater at Wickham Park. Last year, 1500 jazz lovers attended.

There are two opportunities for artists through the jazz festival:

• 1. They are looking for artwork for the t-shirt and posters for the festival. This artwork should center around a jazz theme and not be too heavy or abstract in nature. The deadline for this is possibly September 9th. The artist whose work is chosen will have an opportunity to display their art at the festival.


• 2. There is an opportunity to put up your tent and show your art at the jazz festival. There will be an entry fee.
  

Contact Randy Bennett at 321-480-6264 for more details about both of these opportunities.


The 100% Pure Florida Exhibit. Enter the 100% Pure Florida Exhibit: The 3rd annual 100% Pure Florida Exhibit features the best of Pure Florida Artists. The artwork is of varied subject matter and mediums, the only things that have to be purely Floridian are the artists. The take-in for the exhibit is on August 5th. The exhibit is sponsored by the Fifth Avenue Gallery on Highland Avenue in Eau Gallie. For more information and a prospectus and application go to http://www.100percentpureflorida.com/

Upcoming in October: 2nd Annual Indialantic Craft Festival. The festival is scheduled for Saturday and Sunday, October 4-5, 2008 at Nance Part in Idianlantic, Florida. http://www.artfestival.com/events/visitorsShow/54/2

Upcoming in October: Main Street Masters of Art. The festival is on Saturday and Sunday, October 4 and 5, 2008 in Historic Downtown Melbourne.

Upcoming in November: ArtWorks of EauGallie Festival is on Saturday and Sunday, November 22 and 23, 2008 on Highland Avenue in the Eau Gallie area of Melbourne. The committee is looking for volunteers. For information, go to http://www.artworksofeaugallie.org/

Upcoming in January : 19th Annual Indialantic Art Festival. The festival is scheduled for Saturday and Sunday, January 17-18, 2009 at Nance Park in Indialantic, Florida. http://www.artfestival.com/events/visitorsShow/114/1

Meetings:

• Brevard Porcelain Artists will begin their monthly meetings on the first Tuesday in September at the Salvation Army, Hickory Street, Melbourne. The meeting begins at 9:30 am and visitors are welcome. Contact: 321-255-3746.


• Brevard Watercolor Society: The Brevard Watercolor Society meeting on the second Saturday of every month at 1:00pm at the Satellite Beach Civic Center, Cassia Blvd., Satellite Beach.


• Central Brevard Art Association: Meetings of the Central Brevard Art Association are on the 1st Saturday of the month at 1:00p.m. at 566 Barton Blvd, Suite 3, Rockledge. There is no meeting in August.


• Strawbridge Art League: The Strawbridge Art League usually meets on the third Wednesday of the month at 7:00pm in the ballroom of the Henegar Center for the Arts on New Haven Avenue, Melbourne. There will be no August meeting. Also, there will be no September meeting as the league is encouraging its members to attend "Fall into Art" on Highland Avenue in Eau Gallie on September 18.


• Titusville Art League: Meetings of the Titusville Art League are scheduled for the 3rd Wednesday of the month at 6:45pm at 1421 Draa Road, Titusville.

Send your art news to Lou@LouBelcher.com.

Welcome to Art News

Brevard Art News is a free service on the internet dedicated to artists and art lovers of the Space Coast of Florida and those visiting the area. There are two areas within Brevard Art News.

• Artist of the Month... this area will give readers an update on an artist who was previously profiled in the arts column in Brevard Florida Live Magazine. This area will begin in September.
• Art News... this area is for artists and art organizations to post notices of: upcoming events, accomplishments, openings, art news of any kind, workshops or classes, special sales, etc.
  

If you have art news to share, send it to me at Lou@LouBelcher.com. Here's how it works:

Send me your news, written into the body of an email by Friday of any week. By Sunday, I'll post all news and announcements pertaining to the following week (meaning Sunday through Saturday). It's fine to send news ahead of time. I'll post it if it pertains to a whole month or I'll save it to post in the appropriate week.

For clarity, it's best to cover who, what, when, where, and contact information in the notice you want published in Brevard Art News. Remember, send your notices to Lou@LouBelcher.com. If you are responsible for regular press releases from your organization, put Lou@LouBelcher.com into your distribution list.

For those who don't use email, snail mail is fine. Send your submissions to:

Lou Belcher

P.O. Box 061228

Palm Bay, FL 32906-1228

Thanks,

Lou

... and don't forget to tell your friends that they can find out what's happening in Brevard by going to http://www.loubelcher.com/ and clicking on Art News.